Friday, 6 October 2017

Cheaters Never Prosper


Oh Hai, 

I've woken up feeling irrationally angry this morning. 

I recently started following a woman on social media after I heard people speak about her at a conference I spoke at this weekend. I won't name her because that's mean spirited and I don't want to start a witch hunt. 

No idea what image to team with this post so went for my kittens looking mighty pissed off, probably thinking about bots. 

Having a quick look through her platform, it's clear that being 100% truthful all the time and she uses bots. 

What are bots? Well, there is a way (I'm not sure how but there 100% is) that you can buy followers for your social media. You pay a certain amount of money and your follower/subscriber count shoots up. If you're savvy and know the ins and outs of social media, it's easy to spot. 

I hate this. It's the ultimate cheat. It invalidates people who have worked for years to develop a social media brand, to form good strong relationships with people, to act with integrity. It says, 'why bother putting in the hard work when you can just buy the results?'. 

It is also an insult to an audience. Aren't they worth 'working' for? I say 'working' because I love what I do and although it's my income, it's also my passion. If all the money went tomorrow, I'd still do it happily (like in the beginning when I confidently said to my Dad, 'there's absolutely no money in social media but I bloody love it all the same'.)

Thirdly, as well as being dishonest and an insult to your followers, to buy bots and cheat in this way is incredibly damaging to our fledgling industry as we navigate ways to work with and collaborate with bigger brands. PR companies base who they would like to work with on stats like followers, likes, engagement etc (as well as your general vibe and other elements, but firstly, the stats). Let's say they go for the untruthful blogger who has forged her numbers and say, 'yep, please work with us on this campaign to promote healthy chocolate (a girl can dream eh?!)' and the so the cheating mum blogger says 'yes!'. Let's say the blogger has about 20k insta followers. 

The brand would expect her to post a picture and caption and that that piece of content would achieve a certain amount of interaction. For the purpose of this post I just looked on a fave mum Yter's insta (Emily Norris, seriously check her out) and she has about 27k insta followers. Each of her posts consistently gets around 1.5k-3.5k likes and a good amount of comment interaction. This is in keeping with other insta mum bloggers with similar followings. 

So, we'll go back to the healthy (someone invent this!) chocolate #ad and the blogger who's bought bots. She post the snap and the post gets around 150 likes. Uh Oh! It should be more likes for that ratio of followers. This is because her followers are not real. It's a digital trick. They are not true people like you and I who tapped the follow button because we love insta, love seeing other mum's lives, love being involved and therefore are happy to tap the heart on a picture or leave a friendly comment. 

So Mr Healthy Chocolate now thinks, 'Oh that sponsorship didn't reap many rewards for my healthy choc brand, mum bloggers are a waste of money, I won't work with them again!' and this effects us all. 

In this new industry it is vital that we all work, share and create with integrity. It's not always easy. I've had experiences where I've been offered a lot of money to say something I didn't believe and of course, I always have the option of buying the blinkin' bots. However, the old saying is true and cheaters never prosper. It's not worth it. Audiences (readers, viewers, insta scrollers) are SO savvy and will spot a liar very quickly, as will eventually the brands and PR's in the industry. 

It's saddened me to find a bad apple in the mum community, one that I am so enjoying learning more about and getting to know but, I have to say, the rest are a very, very good bunch. I'm talking, smart, kind, listen-to-you-say-mad-things, good bunch. I would 10 out of 10 recommend them! 

The moral of this story is two fold. 1. Pregnancy hormones make you irrationally angry at things very early in the morning and 2. Don't be a dick, don't cheat the system, stay classy. 

Phewf! Feels good to unload that! (Secretly glad barely anyone reads this old blog anymore because this was a brave move to be so un-vanilla!)

Happy Friday!

Toodlepip!

xx



60 comments:

  1. Louise this rang so true and I had to comment :) Not only in the Mum-blogger world but also others! And never apologise for saying it how it is, that's why I love what you do your honest and raw, much loves xx

    ReplyDelete
    Replies
    1. BREAKUP REHAB ( AWESOME TRUE STORY )

      I am Brian Donald and this is my testimony. In September 18th 2017, my girlfriend Maggie called it a quit to our 6 years relationship. it was pathetic, i tried to calm her down but she insisted on breakup because she has met another nice guy in Sydney. the pain was too-much for me to bear, so i went online to look for help then i saw a blog about this powerful spell caster from USA called Dr. Ugo Wonders. i read alot of testimonies about him but i was not too sure if he could help me because i was living in Australia but i decided to give him a try. i emailed him all about my relationship problem and my fear for distance, he assured me not to worry that distance is not a barrier and that the wind blows, so shall my help locate me in 24 hours.i trusted him by his words at once and followed his instructions. Immediately after 24 hours of casting the spell as he instructed me, my girlfriend who left me to be with another man came back home to me and started begging me forgiveness. i was shocked, surprised and amazed and i was like "wow" it worked like a magic. this is the reason i decided to share this my wonderful testimony with the whole world to contact this world classified spell caster called Dr. Ugo for any relationship or breakup issues via his email generalspelltemple@gmail.com or call his mobile number +13863369876 website: http://generalspelltempleblog.wordpress.com



      BREAKUP REHAB ( AWESOME TRUE STORY )

      I am Brian Donald and this is my testimony. In September 18th 2017, my girlfriend Maggie called it a quit to our 6 years relationship. it was pathetic, i tried to calm her down but she insisted on breakup because she has met another nice guy in Sydney. the pain was too-much for me to bear, so i went online to look for help then i saw a blog about this powerful spell caster from USA called Dr. Ugo Wonders. i read alot of testimonies about him but i was not too sure if he could help me because i was living in Australia but i decided to give him a try. i emailed him all about my relationship problem and my fear for distance, he assured me not to worry that distance is not a barrier and that the wind blows, so shall my help locate me in 24 hours.i trusted him by his words at once and followed his instructions. Immediately after 24 hours of casting the spell as he instructed me, my girlfriend who left me to be with another man came back home to me and started begging me forgiveness. i was shocked, surprised and amazed and i was like "wow" it worked like a magic. this is the reason i decided to share this my wonderful testimony with the whole world to contact this world classified spell caster called Dr. Ugo for any relationship or breakup issues via his email generalspelltemple@gmail.com or call his mobile number +13863369876 website: http://generalspelltempleblog.wordpress.com

      Delete
  2. I completely agree with what you’re saying. As a relatively new blogger/vlogger it’s quite disheartening to see when bots are be being used. The other pet peeve is this whole follow/unfollow fashion, I’m guessing the majority of it is bots also but it’s just dishonest. Whatever happened to working hard, self respect and taking pride in your work?
    I love blogging and vlogging and I’d like to think that people follow because they enjoy the content I enjoy making. As I do with the people I follow xx

    ReplyDelete
  3. I wish people were genuine! Who are you even creating for when your audience isn't real? It's just shouting into the void and expecting a response.

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. I so agree with you on this. My understading is that you can buy bots as in fake followers, but I have also seen way to many times bloggers and other people with many "followers" begin to follow me and then when I don't follow back, two days later they unfollow. My guess is there is a way to pay for someone/an app that does this for you, and this way they may gain "real" followers and just unfollow everyone a day later? It's so easy to spot who is genuine and not.. Personally I think un-vanilla is great! Haha, happy weekend Louise! X

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. I will never make it ‘big’ as a blogger - mainly because I’m too freaking tired to put the necessary effort in - but I bloody love my little old blog and Insta. I love that all the people who DO follow me, have chosen to do so and engage with me entirely on the basis of feeling a connection with me and the little stories I tell.

    That said, with Insta changing the benchmark SO freaking often, I do think that sometimes even those with tens of thousands of followers will suddenly struggle to get engagement, or will maybe slightly change their style and it doesn’t resonate with people, so it’s not always deceitful. I’ve spotted accounts with bought followers off a mile away and simple refuse to follow or engage with any of their platforms because it’s an awful thing to do! xx

    ReplyDelete
  8. Louise, as a blogger who knows who you are talking about, I've had these suspicions for many years. Her "prey" is newer bloggers who don't really know much better and her "background" is exaggerated to say the least. I'm glad you've realised this so soon and highlighted how easy it is to be taken in by brainwashed recommendations.

    ReplyDelete
  9. Most of us established bloggers have known about this particular person for years ... and most of us just refuse to follow and engage with her, but you're right when you say it does affect us all because how can you compete with some of her numbers when some brands are only interested in stats? I am proud of my loyal and engaged following, because I've worked hard to keep my readers genuinely interested (trust me, some days I barely have the energy to brush my hair), but just know that most of us are truly honest ... and thanks for highlighting an issue we're all having to deal with.

    ReplyDelete
  10. This comment has been removed by the author.

    ReplyDelete
  11. Couldn't agree with this post more! It gives bloggers, big or small a bad name.. Blogging is one of my biggest passions and I'm proud of the small community I've grown over the years xxx http://www.dellalovesnutella.co.uk/

    ReplyDelete
  12. It's always better to be honest and not cheat the system (yes cheaters only ever cheat themselves but it does affect others). I'm so glad that the majority in this community are good apples! Lets keep spreading the kindness and being supportive of each other xxx

    ReplyDelete
  13. Well done for calling this behaviour out Louise. Surely brands are savvy to this by now? I can think of several big parenting bloggers who clearly use bots as they have followed / unfollowed / followed / unfollowed me on repeat. They are obviously not sat there doing that manually! Also, you can easily see those who use bots to "like" Instagram photos by looking at the Activity view of the accounts you follow. Some Instagrammers seem to be liking a set number of photos every 10 minutes, day or night. Guess they are not doing that manually either.

    ReplyDelete
  14. Go Louise! Damn right cheaters should be called out. Shame on her and anyone else doing this xx

    ReplyDelete
  15. I've always said that if you need to highlight a virtue in your name, it's probably something you're lacking in. Take Honest John's Motors- would you buy a car from them?

    ReplyDelete
    Replies
    1. The car site Honest John even plays on this (I'm referring to local back street dodgy car emporiums).

      Delete
    2. You mean I can't rename my blog "Cool Henry's Blog" and convince everybody I'm cool?! Goddammit...

      Delete
    3. Ahem.

      I chose mine to convey no sugar coating. Which I'm pleased to say I've adhered to.

      Delete
    4. This comment has been removed by the author.

      Delete
  16. Well done for writing this, incredible people do this. No morals or integrity. I’m happy with my meagre following. Knowing it’s been built organically. You are so right PR’s and Brands are starting to reaslise, this con. Fantastic post

    ReplyDelete
  17. Spot on Louise. I wish the person you are talking about was an isolated case but she isn't. Insta followers are particularly easy to buy.

    ReplyDelete
  18. Hey Louise, I work for a well known deco brand and we work with influencers an increasing amount. What you say totally rings true but I wanted to say that personally, I wouldn't tar all mummy bloggers with the brush of one rogue cheater.

    We do select who to work with based on follower numbers/engagement/general compatibility etc, but we also use tools such as Social Blade to check on the authenticity of the audience. We also read the subsequent posts/comments/replies from a campaign, as we love to see real people's thoughts on our products. If someone got very few real interactions (or at least fewer than their following suggested), then we just wouldn't work with them again. I'd rather 1000 really engaged, real people interacted with a piece of content, than 100,000 bots or followbacks.

    You've spoken about and raised a really important point though that's bigger than any single brand or influencer. Honest and influential people provide an antidote to the degradation of trust that the whole 'fake news' thing is creating. So keep fighting the good fight!

    Thanks!

    ReplyDelete
  19. I love your honesty Louise! (And I have a feeling you will get a lot of people reading this! ;) It is a shame that people do this - we could all do it if we wanted couldn't we, but instead we put the effort in. I do find it frustrating that someone claims to be so big and popular to get more work, when actually they're not really. I do think people are starting to wise up to this kind of thing, but they will still get away with a hell of a lot unfortunately xx

    ReplyDelete
  20. This comment has been removed by the author.

    ReplyDelete
  21. Spot on, Louise. The worst aspect of this is that newer bloggers see this as the way for them to get ahead, which only perpetuates this kind of behaviour. And then all bloggers get tarred with the same brush.

    (Also, sorry, I meant to introduce myself to you last weekend but, well, you know, shyness and all that.)

    ReplyDelete
  22. Although you're not naming names you go quite close to it - as I'm sure you're aware. I'm not keen on personal posts and knowing who you're talking about and knowing their social media accounts I can actually relate a lot - and don't actually think they use bots or have bought followers. I have quite high social media followings and low engagement rates. I have been asked before if I've bought followers - and I haven't. I have just built my following over years - like they have - and a big chunk was from a time when you could ask for follows as competition entries. They aren't bought, they aren't bots, they are just not engaged followers. Plus, many people spend hours and hours on Instagram to get decent engagement - I don't have the time for that, and it's clear her priorities are elsewhere too. Really, I think you could have written this post without pointing the finger at one person. Everyone knows that buying followers and using bots isn't cool. It's really not the done thing - but to write a post pointing the finger at someone? That's a low blow and something I'm really surprised about from quite a prominent figure in the blogging community.

    ReplyDelete
    Replies
    1. So well said, I agree and am so surprised to see such a personal attack which I think along with the comments will be incredibly hurtful.

      Delete
    2. I also agree with this and think its very sad . I suggest you delete it, this is a very personal attack

      Delete
    3. I agree 100% as well. Louise should practice what she constantly preaches about kindness, forgiveness, being the bigger person, etc.

      Delete
    4. It costs $5 to do an easy audit on follower authenticity. Clearly she didn't feel it was worth knowing for sure. As a friend and someone who has worked with the blogger attacked, I did feel that $5 was worth proving her authenticity. And it does.

      This is a cruel and untrue attack that has clearly not been researched properly.

      Delete
  23. You know it's one thing to have opinions of people, it's another to think you know it all but it's really something else to slate people so openly. I can take a stab at who you refer to here and you know what, I have met this person on a number of occasions and I'd like to just say that often confidence can be mistaken for arrogance. When you speak to this person properly she is kind and sweet and very good hearted. If I were her I'd feel incredibly hurt but luckily I know she is very thick skinned. I for one feel quite annoyed on her behalf truth be told because I've learned a few things over the years and getting to.know and understand someone before making sweeping judgements is very wise. I have judged. I have slated people but it doesn't make you happy. These days I like the movement initiated by the likes of some very high profile mum bloggers - sisterhood, doing it for girl power and support. This is the antithesis of that. What a shame. When it comes to bots and whether she's bought them or not why do you care? If she had I doubt she'd a be half as successful and she IS successful - a you even have helped with that as no publicity is bad. Frankly I'm rather jealous of her success and she makes me.wantnto work harder to achieve similar. She's a nice lady. I think if you took the time to engage with her you'd find that out and feel a little bad not to mention protective. Take care and happy weekend mulling over your words. It's not cool to be mean, I hope you come to that conclusion at least. Ruth

    ReplyDelete
  24. Yes. Yes. Yes. I would love to be a super blogger - we all would - and if someone has done that by working bloody hard, creating excellent content and building ip engagement on their social media, I would be envious but be the first to pat them on the back and say 'well done'. But when a big part of it is fake, I can't do that. Anyone can buy followers but it takes a lot more than that to be a good blogger, and there are so many excellent bloggers out there who don;t get the work or the recognition that they deserve because their following is small (but completely organic). Saying that though - engagement on Instagram is SO hard at the moment, and you can almost see why people would do it.

    ReplyDelete
  25. This comment has been removed by the author.

    ReplyDelete
  26. No clue about who you are writing about, thankfully. I like you and your work most of the time except for you saying things such as this whilst engaging with the Saccone joly adults who basically pimp out the children and manipulate their young followers.

    ReplyDelete
  27. I totally agree, there's absolutely no point in buying an audience you don't have. It doesn't really do you any favours in the long-run and just upsets everyone else and damages the community in general. Love your blog post, Also the picture that goes along with it! Kitties!!

    ReplyDelete
  28. I still love reading blogs and I'm really enjoying the content you've been bringing out in the last week! Love that you're just talking about your day to day life as you would your friends and the relaxed feel 😊

    ReplyDelete
  29. There are still some of us who read! I think, don't judge them on one post - I think they may have been tempted to post something sponsored, but there could be someone real behind it. We're all learning how to navigate social media and some of us do make mistakes.

    https://lizziedailyblog.blogspot.co.uk/

    ReplyDelete
  30. I think you really need to be sure before you make a statement like this and remember that you are talking about a real human being and publicly questioning her authenticity. The only accurate way to check is using a proper audit tool, as the Instagram algos really mess up engagement. And honestly does it really affect you in any way whatsoever?

    Putting you won't name her because it's "mean spirited" clearly hasn't worked because your original (pre-edited) blog post made it very clear (and the comments clearly state the same). Honestly, posts like this are two a penny. I see them everywhere. And there is nothing more off-putting to a digi marketing agency than inter-blogger bitching.

    My recommendation - delete this blog post and move on.

    ReplyDelete
  31. That's so true though! My instagrams might not get 10k likes but I know that my readers don't really care about all that stuff! I like following genuine people and I love seeing their real stuff.
    x Kenzie
    Kenzieblogslife.wordpress.com

    ReplyDelete
  32. I completely agree, it's not a way to ever having an authentic following. Frankly I could never ever do it because I wouldn't feel proud of myself in the slightest that I cheated my way to getting followers. It's so much more rewarding building it up yourself and working hard. Great post Louise!
    Holly x | http://www.thechroniclesofholly.com/ | https://www.bloglovin.com/blogs/chronicles-holly-13610625

    ReplyDelete
  33. I have two instagram accounts, one with 39k following, one with 84k. On both I have "low interaction" (I would say 250-500 likes per photo). I never bought any likes or followers. I tend to "broadcast" on Instagram, as I don't have much time for it at the moment (in fact the 84k account is managed by someone else for me). So my your calculations I would be a cheat too? But I know I am not.. as do my followers...

    ReplyDelete
  34. This comment has been removed by the author.

    ReplyDelete
    Replies
    1. I agree entirely with the above. Lots so parent bloggers have high follower rates as they have been around for a long time but maybe their interaction is low because they are busy with other things (like their kids!) You cannot just randomly accuse people??? We are a tight community of bloggers and very few of us think this is okay. Please consider deleting

      Delete
  35. Was this worth writing about? Just seems petty and random! Next time you write about something that angers you leave it for a day and come back and see if you still want to post it.

    ReplyDelete
  36. I'm always astounded when people are more offended or annoyed by someone calling someone out (even anonymously) and holding them to account than they are by the actual person doing wrong/stealing/cheating. Blogging is incredibly hard work. Getting a strong, engaged readership takes years of interaction and mutual support between readers, brands and the blog in question. Lying about your following is stealing. Once you take money off of brands based on a falsehood, you bring the entire community into disrepute. I have no idea who the blogger in question is, but support Louise bringing light to it 100%.

    ReplyDelete
    Replies
    1. Then why do you and Louise continue to support Jonathan Saccone Joly? His latest quest to get Anna to win a celeb mum for a lipsuction company is beyond pathetic as anyone with any sense will agree. The preteens/teens are being manipulated by him constantly, they are yours and Louises next set of viewers who are going to be tainted by his actions and turned away from youtubers like yourselves in the future. How any youtubers can stand by whilst he does that is sad and worrying.

      Delete
    2. But there is no PROOF is there? None, and you can't just go about naming people as liars without proof. She really really needs to amend this post

      Delete
    3. I don't think anyone objects to the sentiment that cheating is wrong - and people are not condoning buying followers. What they are objecting to is someone being named (or strongly hinted at in the first edit of this blog) and assumptions being presented as facts, rather than having any accompanying evidence or proof or the "facts" being corroborated in any way.

      Delete
  37. Love reading this - it's so true!

    And on a side note, if you're looking for healthy (ish) chocolate, check out "sarahs creative kitchen" on insta - seriously yum!!!!

    ReplyDelete
  38. Hi Louise,

    You are hilarious and cute. I enjoyed reading this post, good on you, stay who you are.

    ReplyDelete
  39. I do reviews/interviews with musicians/bands on the rock/metal circuit and this is something I totally relate to when it comes to things like buying likes. It is nothing more than cheating, you work hard to gain your likes/audience.
    And when people go from 8k to 16k likes overnight is just ridiculous.
    It takes time for page likes to go up and build up a good following.
    I've been thinking about vlogging at events to gain more followers - haven't a clue where to start as I'm not very techy and wouldn't know how to edit videos.
    Maybe this is something you could blog about to give tips on please?
    Enough babbling , have a great day!
    #ThisBlogSoTrue

    ReplyDelete
  40. I agree with everything you said but the problem is Louise people also buy likes so they have 20k followers and pay to get 2k of fake likes on the post!

    ReplyDelete
  41. QUANTUM BINARY SIGNALS

    Professional trading signals sent to your mobile phone daily.

    Start following our signals NOW & gain up to 270% per day.

    ReplyDelete
  42. Are you looking for free Twitter Re-tweets?
    Did you know you can get these AUTOMATICALLY & ABSOLUTELY FOR FREE by registering on Like 4 Like?

    ReplyDelete

  43. Hi all,
    Read my testimony!
    Getting ex back after a breakup.
    My boyfriend of a 2 year just broke up with me and am 28 weeks pregnant. I have cried myself to sleep most of the nights and don’t seem to concentrate during lectures sometimes I stay awake almost all night thinking about him and start to cry all over again. Because of this I end up not having energy for my next day’s classes, my attendance has dropped and am always in uni and on time. Generally he is a very nice guy, he ended it because he said we were arguing a lot and not getting along. He is right we've been arguing during the pregnancy a lot. After the break up I kept ringing him and telling him I will change. I am in love with this guy and he is the best guy I have ever been with. I’m still hurt and in disbelief when he said he didn't have any romantic feelings towards me anymore that hurt me faster than a lethal syringe. He texts me once and then mainly to check up on how am doing with the pregnancy, he is supportive with it but it’s not fair on me, him texting me as I just want to grieve the pain and not have any stress due to the pregnancy. I was really upset and I needed help, so I searched for help online and I came across a website that suggested that Dr Ahmed can help solve marital problems, restore broken relationships and so on. So I felt I should give him a try. I contacted him and he told me what to do and I did it then he did a spell for me. 28 hours later, my boyfriend came to me and apologized for the wrongs he did and promise never to do it again. Ever since then, everything has returned back to normal. I and my boyfriend are living together happily again.. All thanks to Dr Ahmed. as it is a place to resolve marriage/relationship issues, do you want to be sure if your spouse is being faithful to you or Do you want your Ex to come back to you Contact.: E-mail: Ahmedutimate@gmail.com call/whatsapp: +2348160153829 save your crumbling home. I suggest you contact him. He will not disappoint you.

    ReplyDelete
  44. Very interesting read, never realised things like this even happened!... shall be more cautious on social media now.

    ReplyDelete
  45. I hate that some bloggers do that, it's so annoying and gives us a bad name!

    www.upyourvlog.com

    ReplyDelete

Thank you for comment!
Sprinkleofglitter xxx

 photo newer.jpg  photo older.jpg  photo homebot.jpg